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American Eagle faces backlash over ‘Sydney Sweeney has great jeans’ ad

Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’A new ad campaign from American Eagle starring the US actor Sydney Sweeney is meeting backlash, with some critics alleging online that the advertisement’s use of the phrase “great jeans” is a coded promotion of eugenics.In the campaign, the 27-year-old Euphoria and White Lotus star is dressed in American Eagle denim outfits, accompanied by the tagline “Sydney Sweeney Has Great Jeans”. Continue reading...

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