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Arc’teryx fireworks display in Tibet prompts environmental outcry

Outdoor brand says the Rising Dragon promotional event was out of line with its values after public criticismThe outdoor brand Arc’teryx has issued an apology after a promotional fireworks display in the Tibetan plateau led to an outcry over potential environmental damage.The promotional Rising Dragon high-altitude show involved long stretches of choreographed pyrotechnics and coloured smoke along snow-topped Himalayan ridgelines in the Tibetan region of Shigatse. The Canadian company, part-owned by China’s Anta Group, had partnered with a Chinese artist, Cai Guo-Qiang, who oversaw similar shows for the 2008 Beijing Olympics. Continue reading...

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