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Ditch ‘shrink it and pink it’ women’s trainer design, say experts

Study of female runners in Canada highlights shortcomings of footwear traditionally based on male anatomySports footwear manufacturers are being urged to ditch the “shrink it and pink it” approach when it comes to women’s running shoes.Over the past five decades, brands have invested billions of dollars into the development trainers that prevent injury, maximise comfort and boost performance. Continue reading...

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