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Lego builds record sales of £4bn as parents steer children away from smartphones

Danish toymaker’s first-half profits also rise, and sales almost double at UK-based Yoto, creator of screen-free speakers for childrenLego said it could be benefiting from parents’ desire to keep children – and themselves – away from smartphones as sales rose 12%, helped by strong sales of its Botanicals and Formula One grand prix-themed sets.The Danish toy company said sales increased to a record 34.6bn Danish kroner (£4bn) in the first half of the year, rising well ahead of the recovering global toy market in which sales rose 7%. Continue reading...

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