Sam Altman's eyeball ID startup lands in U.S.

World, the eyeball-scanning identity management platform co-founded by Sam Altman, is bringing its technology to the U.S., while announcing partnerships with Match Group, Razer and others.Why it matters: The move opens up one of the biggest and most lucrative technology markets for World, which says its biometric verification system is the key to proving humanity in a world where people and bots operate side-by-side.Driving the news: World said it will bring its Orb scanner to the U.S., starting in Atlanta, Austin, Los Angeles, Miami, Nashville and San Francisco. The scanners will be located at both standalone World Spaces and partner locations, including Razer's retail stores.World plans to offer its own Visa-compatible World Card later this year that will allow people to spend crypto assets from their World app wallet at online and physical stores.Catch up quick: Originally known as Worldcoin, the company announced its rebrand at an event last year where it said it was broadening beyond its cryptocurrency roots.The Altman-backed project made headlines for offering a small amount of its cryptocurrency in exchange for verifying identity and biometric data — a proposition that has encountered a range of reactions, including some opposition from regulators.World says its token won't be available to people or companies based in New York State.Between the lines: The promise of cryptocurrency has helped the company scan and verify 12 million people around the world via the Orb, but World execs acknowledge the company needs a more compelling array of services to broaden its appeal, especially in a market like the U.S. "It's not about a small amount of crypto payment," said Adrian Ludwig, chief architect of Tools for Humanity, the for-profit tech company behind the World effort. "It's really about unlocking the potential of all those other services."The big picture: Ludwig says recent examples in the U.S. of scammers using AI tools to sign up for class-action settlements and financial aid for online community college classes highlight an urgent need for better means of identity verification."It's not a fantastical future set of use cases," he said. "These are very practical things that people are affected by right now."

Comments

World news

Burro racing wins over runners in backcountry ode to mining history

Comments

Similar News

Police release major update over missing Brit Paralympian Sam Ruddock

British Paralympian Sam Ruddock reported missing in Las Vegas

World news

Burro racing wins over runners in backcountry ode to mining history

Ohio deputy killed by father of 18-year-old fatally shot by police a day earlier

Quebec drug maker recalls pain medicine amid potentially fatal health risks

Five arrested over alleged terrorism plot

How Carney's election win will change direction of trade war

The Vatican installs chimney to signal the selection of the next pope

Ohio divorce attorney accused of murdering client to avoid trying her case in court

Mexico's president says she rejected Trump's plan to send US troops across the border

Gausman, Bichette shine in Jays loss to Guardians

How the NHS will be able to diagnose cancer cases faster

Europe marks VE Day with Trump on its mind

Crowds flock to free Lady Gaga concert in Brazil

Trump criticised after posting AI image of himself as Pope

Warren Buffett, 94, stepping down as Berkshire Hathaway CEO

Zelensky says talk with Trump at the Vatican was their most productive to date

Post office worker seen on camera beating young girl while in full uniform

AOC town hall descends into chaos as protester calls her a ‘liar’

RCMP called in after derelict ferry burns in ‘suspicious’ blaze overnight

Wednesday is the Real ID deadline. What to know about the new travel requirement.

Poised to Expand Gaza Offensive, Israel Calls Up Thousands of Reserve Soldiers

Virginia Giuffre’s ‘£12m’ Prince Andrew settlement FROZEN amid bitter inheritance battle between her husband & family

Gabon swears in former military chief as president, signalling return to constitutional order

VP Vance's travels are a mix of diplomacy, dealmaking, soft power and family time

Woman dead in Greece after bomb explodes in her hands

Spain's 'worst seaside town' loved by millionaires but branded a 'seedy dump'

Emmanuel College admissions official accused of attempting to pay applicant, 17, for sex

Rep. Jasmine Crockett says majority of GOP lawmakers think Trump’s tariffs are ‘crazy’

School superintendent put on leave after ex-teacher husband is arrested on child porn parole violation

Guatemala’s cardinal trusts migration will be a priority for next pope as he readies for conclave

Alligators, snakes, biting insects: Small plane crash survivors recall 36-hour ordeal

Man arrested after triple stabbing at Hamilton, Ont. mosque

Zelensky says talks with Trump at Vatican ‘best’ yet – what it means for Ukraine

Fourteen children arrested after boy dies in industrial park fire

In photos: Kentucky Derby style thrills

Fears of global instability drive Singapore voters into ruling party's arms

After ruling party primary, unified conservative bid for Korean presidency is signaled

Australian Prime Minister Anthony Albanese wins a second 3-year term

Russia and Ukraine clash over ceasefire proposals as fighting rages

Syria detains Damascus-based leader of prominent Palestinian faction

Witnesses and aid groups report looting in Gaza after two months of Israel's blockade

Warren Buffett shocks investors by announcing retirement from Berkshire Hathaway at the end of the year

Who is Greg Abel, successor to Warren Buffett and Berkshire Hathaway’s ‘CEO in waiting’?

Portugal expels 18,000 foreigners ahead of a national election

The best natural ways to help manage allergies this spring

John Hogan named Newfoundland premier after winning Liberal leadership

Donald Trump posts AI Image of himself as pope, sparks criticism

Warren Buffett to step down as Berkshire Hathaway CEO at year’s end

Tkachuk says playoff experience good for Senators

Plane crashes in alligator-infested swamp as survivors perch on top for 36 hours

Warren Buffett to pass the torch as Berkshire Hathaway CEO

Netflix series on the Vietnam War looks at pain across racial lines

New post for Togo leader could see him rule for life

Russia threatens to 'destroy' Ukraine as Kremlin defies Donald Trump's ceasefire demands

Pakistan test fires ballistic missile as India WW3 fears soar

Elon Musk’s SpaceX launch site could soon become Texas’ newest city

How five people survived 36 hours in swamp surrounded by alligators after plane crash

Seven killed in South Sudan hospital and market bombing, charity says

Oil Prices Are Falling. Here’s Where That Could Spell Trouble.

Ukraine Rejects Russian Call for a Three-Day Cease-Fire

Grievances and forgiveness were both on display in Prince Harry's raw TV interview