Small businesses are using more AI — but not paying

Small business leaders are beginning to embrace generative AI, but not enough to pay much for it, per a new survey of 1,000 businesses by U.S. Bank.By the numbers: 36% of these small business owners say they're already using generative AI, and another 21% say they expect to start doing so over the coming year, the survey found.Yes, but: Most small business use right now is in the free or low-cost entry level tiers — meaning AI leaders like OpenAI, Anthropic and Google can't expect a wave of revenue growth from this market just yet.68% of the small business owners surveyed who are using generative AI say they're spending less than $50 a month for AI services. The bank's survey defined "small business" as $25 million or less annual revenue and 99 or fewer employees.Our thought bubble: The tech industry has been using a "hook them on free samples" tactic since the 1990s advent of the web. AI makers are betting that today's free-tier user will graduate to higher-priced levels over time. Go deeper: OpenAI is looking for new ways to pay its bills

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