Advertising News
Advertising is a marketing activity involving the promotion of products or services through paid media channels.
US sues Amazon over alleged ad fraud
The US Federal Trade Commission (FTC) and 22 states have filed a lawsuit against Amazon, accusing the e-commerce giant of defrauding advertisers with hidden fees and secret surcharges. The suit alleges Amazon generated billions in unlawful profits by misleading businesses about advertising costs.
Sony grows PlayStation ad team to boost revenue.
Sony is expanding its PlayStation advertising team globally, hiring in the US, UK, and Japan. The company aims to increase ad revenue by developing new ad models and selling advertising directly to brands through its Media Solutions team.
Social Media Personal Recs: New Business Model Blurs Authenticity
User-generated content on social media is proving more credible than traditional ads, tricking the brain. The trend raises questions about where authenticity ends and manipulation begins.
Advertising is a marketing activity involving the promotion of products or services through paid media channels.