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More fans, more investment: Women’s Euro 2025 is set to make history

More fans, more investment: Women’s Euro 2025 is set to make history
Women’s soccer has seen a surge in popularity in recent years, driven by increased investment at both the international and club levels. While only 1,000 fans attended the first women’s euros in 1984, over half a million tickets have been sold for this year’s tournament in Switzerland, with 2022’s attendance record widely expected to be broken.

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