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AI Overviews cutting publisher clickthrough rates by 50%, new report finds

AI Overviews cutting publisher clickthrough rates by 50%, new report finds

Publishers are seeing a per-query clickthrough rate loss of almost 50% when AI Overviews appears, according to a new study. The research, by AI search and SEO platform Authoritas, measures the impact of AI Overviews on UK publishers’ web traffic, assessing the clickthrough decline across both mobile and desktop. The findings have been submitted as […]

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