Joe Marler's Reaction To Joe Wilkinson's Christmas Ad Is Our New Favourite Thing

Joe Marler on Celebrity Traitors (left) and Joe Wilkinson in Waitrose's new Christmas advert (right)Joe Marler couldn’t resist sharing his take when his Celebrity Traitors co-star Joe Wilkinson was unveiled as the star of Waitrose’s new Christmas advert.The two Joes became firm friends during the inaugural season of The Celebrity Traitors, which began airing last month, with the rugby star famously becoming upset when the comedian was “murdered” halfway through the series.Earlier this week, Joe Wilkinson’s latest ad campaign for Waitrose debuted, pairing him with the queen of the Christmas rom-com Keira Knightley as the stars of a new festive love story (with numerous nods to the actor’s iconic performance in Love Actually).Keira Knightley and Joe Wilkinson in their Waitrose Christmas advertSharing stills from the ad alongside pictures of the comic in the Traitors castle, Joe Marler quipped on Instagram: “I knew I’d seen that look somewhere before…”And we can’t be certain, but we think he might have done a bit of doctoring in that first picture…View this post on InstagramAs well as forming a ‘Joealition’, Joe Marler also forged a bond with Ted Lasso actor Nick Mohammed during his time on Celebrity Traitors, with the two even making an alliance in a bid to rid “Traitors” Cat Burns and Alan Carr from the game.That didn’t quite work out how they’d planned, though, with Nick turning on Joe at the eleventh hour and casting him out – giving away the game in the process, with Alan seizing the entire prize fund for his chosen charity as a result.Earlier this week, Nick made an appearance on This Morning, where he set the record straight on where his friendship with Joe now stands, following the events of the gripping Celebrity Traitors final.It’s now been confirmed that The Celebrity Traitors will be back for a second season in 2026, as will the regular show, with a number of famous faces already rumoured to be taking part.MORE TRAITORS:All The Stars Who've Been Rumoured For The Celebrity Traitors Season 2 So FarJonathan Ross Says Ricky Gervais' Reason For Turning Down Traitors Was 'Right'Nick Mohammed Opens Up About Joe Marler Friendship Since Traitors Final

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