Reform Set To Go Mainstream As Nearly Half Of Voters Say They Would Consider Backing Farage

British Reform party leader Nigel Farage addresses journalists during a press conference in a hangar at Oxford Airport in Kidlington, England, Tuesday, Aug. 26, 2025.Reform UK is rapidly becoming much more mainstream as 42% of voters are either already supporting the party or open to it, according to a new mega-poll.A survey of 5,000 people has uncovered that Nigel Farage’s party is now drawing in the average Briton instead of people on the political margins.More in Common and UK in a Changing Europe found that Reform, who is first in the polls with 30% right now, could end up with lead as large as 42% if an election were held today.That rises to 49% when the survey includes all voters who have a positive view of Nigel Farage.The findings will be yet another blow to Labour, who just 14 months ago won the general election on landslide with more than 400 seats – while Reform secured just five.It speaks to the growing electoral threat the upstart group poses to Britain’s conventional two-party system.The survey suggests most of these voters (62%) are flocking to Reform because of worries over immigration, something Farage has capitalised on over the summer by supporting anti-asylum campaigners.A further 90% of Reform UK voters also believe the world is becoming a more dangerous place – higher than any other voter group.But, it’s not just about international fears – a third of supporters who have moved from Labour to back Reform say that “failure to protect the vulnerable” is one of the main reasons they’re switching from red to turquoise, pointing to the Winter Fuel Allowance in particular.Dissatisfaction with Labour in general is also a major factor, as 85% of respondents said they believe the country is getting worse, while 62% give Starmer a “zero out of 10”. Tellingly, only 16% of Reform’s current supporters voted for the Brexit Party or UKIP in a past election.They also have a more even age distribution compared to Labour or the Tories, with more than a 20% vote share across every age group.A third (34%) said they would vote for Reform because they believe the “country needs something new” – and 30% said they would vote Reform because they think Farage would be a good prime minister.A further 30% said they would support Reform because the two main parties have proved they are incompetent.More in Common director Luke Tryl said: “What jumps out from this research is how difficult it now is to pigeonhole Reform voters; as their support base has grown, their voters look more and more like the average Briton.“That brings with it challenges too; can Reform balance the more radical demands of its most engaged online supporters with its more cautious recent converts?“Can Reform maintain its disillusioned broad church with a focus on immigration, or does a coalition split right and left on key economic policy questions prove ultimately too unstable?”Director of UK in a Changing Europe professor Anand Menon said: “Reform UK has expanded its supporter base significantly since the election and is no longer a niche protest party.“The different shades of opinion within its voter base (not least on issues like the climate and inequality) will have to be handled with care if the party wants to hold this coalition together, and could be exploited by its opponents.” Related...Nigel Farage Is Promoting Free Speech In America – While Reform Bans Journalists In The UKNigel Farage Slammed For Skipping Days Of Parliament To Be A 'Trump Cheerleader' In The StatesNigel Farage U-Turns On Reform UK Plan To Deport Women And Children

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