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Taylor Swift PLC: How star's blockbuster Eras Tour, cool strategising and canny marketing nous paved the way for showbiz's most-stunning ever business deal

Taylor Swift PLC: How star's blockbuster Eras Tour, cool strategising and canny marketing nous paved the way for showbiz's most-stunning ever business deal

Six years ago, Taylor Swift was left nothing short of bereft after her former label sold 'her entire life's work' to music mogul Scooter Braun - but in a stunning manoeuvre has bought it all back.

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