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‘A cornucopia’: the coming football season will set a UK record for viewers and income

Timely boost for Sky and TNT Sports whose £6.7bn contracts show sport’s importance in a tough media marketThis football season will be the most-watched and lucrative in UK history, with a record number of live televised games and seven days-a-week viewing for fans.The boom is a timely boost for Sky and the BT-Warner Bros Discovery (WBD) joint venture TNT Sports, which will air almost all of the prestige games, as competition for viewers’ attention from deep-pocketed US streamers and their pipeline of hit shows such as The Bear and Severance increases. Continue reading...

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