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Agentic Commerce Is Rewriting The Rules Of Product Search

Agentic Commerce Is Rewriting The Rules Of Product Search

Welcome to the brave new world of agentic commerce, the next big thing after the web and mobile and marketplace-type platforms. In agentic commerce, agents complete searches for consumers, uncovering more precise product selections with the assistance of artificial intelligence and richer descriptions from shoppers. Retailers can ignore the trend at their own peril, said Scott Eckert, CEO of Mirakl for the Americas, a retail software company.

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