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From Tables to Touchpoints: Restaurants Are Taking a Page from Retail’s Tech Playbook

With a career spanning partnerships with some of the world’s top chefs and restaurant innovators, Britney Ziegler has spent more than a decade helping operators turn hospitality into high-performance business strategy. Ziegler explores why the industry’s fragmented technology stack is holding restaurants back, and how true ownership of guest data, not rented relationships, will define the next era of hospitality growth.

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