trump tariffs trumps 2025 office tariff people 100 bank tax

Gen Alpha is Old Enough to Hit ‘Add to Cart’—Here’s What That Means for Commerce

Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what that means for modern marketers. Baker argues that to tap into today’s “nag factor,” advertisers must meet families where they actually connect: shared media experiences like podcasts. As screens fragment and attention spans shrink, audio emerges as a new media hearth where kids and parents still listen together.

Comments

Similar News

Gen Z doesn't want to say 'hello' when answering the phone. I'm concerned.

about 3 hours ago

The 'Gen Z Stare' has ignited a debate about soft skills and workplace communication

about 5 hours ago

The Gen Z jobs gap: Great Resignation grads got a jump-start while their younger peers face a much tougher market

Gen Z loathes ads. Here's how one startup behind top podcasters gets around that.

L.A. business leaders express tariff frustration to Atty. Gen. Rob Bonta, say trade policy effects are 'frightening'

Born into crisis, gen Z is saving for retirement like no other generation | Gene Marks

Why Gen X is the real loser generation

As Gen Z and millennial women look to get money-smart, Dow Janes is trending upward

Tinder bets on group dating feature to win back Gen Z

Business News

Concern over resident doctor wellbeing as medics prepare for key strike talks

Evening Standard

Concern over resident doctor wellbeing as medics prepare for key strike talks

Hamleys names Lego, Barbie and Rubik’s Cube among top toys of all time

Evening Standard

Hamleys names Lego, Barbie and Rubik’s Cube among top toys of all time

Reeves hails ‘instant impact’ for aspiring homeowners as red tape is cut

Evening Standard

Reeves hails ‘instant impact’ for aspiring homeowners as red tape is cut

Retail spending heats up in June due to warm weather – BRC

Evening Standard

Retail spending heats up in June due to warm weather – BRC

UK cuts stock market red tape in bid to aid Chancellor’s growth plans

Evening Standard

UK cuts stock market red tape in bid to aid Chancellor’s growth plans

Concern over resident doctor wellbeing as medics prepare for key strike talks

Concern over resident doctor wellbeing as medics prepare for key strike talks

Retail spending heats up in June due to warm weather – BRC

Retail spending heats up in June due to warm weather – BRC

Tesla's Autopilot system in spotlight at trial over student killed while stargazing

Tesla's Autopilot system in spotlight at trial over student killed while stargazing

US imposes a 17% duty on Mexican tomatoes in hopes of boosting domestic production

US imposes a 17% duty on Mexican tomatoes in hopes of boosting domestic production

Premier League club Brentford to sell stake at £400m valuation

Premier League club Brentford to sell stake at £400m valuation

about 1 hour ago

Top 100 best toys of all time named by experts - see if your favourite made full list

Top 100 best toys of all time named by experts - see if your favourite made full list

about 1 hour ago

Poorest households spend a QUARTER of income on car ownership

Poorest households spend a QUARTER of income on car ownership

about 1 hour ago

Mercedes unveils CLA Shooting Brake EV with a range of 470 miles and expected price of £60k

Mercedes unveils CLA Shooting Brake EV with a range of 470 miles and expected price of £60k

about 1 hour ago

Give more first-time buyers bigger mortgages, Reeves tells finance firms

Give more first-time buyers bigger mortgages, Reeves tells finance firms

about 1 hour ago

Five best EVs to buy with Labour's new £3,750 Electric Car Grant

Five best EVs to buy with Labour's new £3,750 Electric Car Grant

about 1 hour ago

Today is your last chance to file a claim with 23andMe for your genetic data in 2023

Today is your last chance to file a claim with 23andMe for your genetic data in 2023

about 1 hour ago

Britney Spears has 2 kids, sons Sean and Jayden. Here's what to know.

Britney Spears has 2 kids, sons Sean and Jayden. Here's what to know.

about 1 hour ago

Why the Federal Reserve's building renovations are attracting the White House's ire

Why the Federal Reserve's building renovations are attracting the White House's ire

about 1 hour ago

What Happened When A U.S. City Hosted A FIFA Club World Cup 2025 Team

What Happened When A U.S. City Hosted A FIFA Club World Cup 2025 Team

about 1 hour ago

Stuttgart Turn Down Bayern Offer For Nick Woltemade. What Happens Next?

Stuttgart Turn Down Bayern Offer For Nick Woltemade. What Happens Next?

about 1 hour ago

Bulked-Up Pacers Wing Johnny Furphy Attacking Basket, Growth In Summer

Bulked-Up Pacers Wing Johnny Furphy Attacking Basket, Growth In Summer

about 1 hour ago

'Amy Bradley Is Missing' Co-Director Ari Mark Discusses Process Of Creating True Crime Documentaries & Working With Families Of Subjects

'Amy Bradley Is Missing' Co-Director Ari Mark Discusses Process Of Creating True Crime Documentaries & Working With Families Of Subjects

about 1 hour ago

All-Star Game By The Numbers Reveals Balance Between Leagues

All-Star Game By The Numbers Reveals Balance Between Leagues

about 1 hour ago

UFC 318 Fight Card: Preliminary Card Odds, Picks And Predictions

UFC 318 Fight Card: Preliminary Card Odds, Picks And Predictions

about 1 hour ago

Unreleased Beyoncé Music Stolen In Atlanta During ‘Cowboy Carter’ Tour

Unreleased Beyoncé Music Stolen In Atlanta During ‘Cowboy Carter’ Tour

about 1 hour ago

What Time Will 2025 Emmy Awards Nominations Be Announced? How To Watch

What Time Will 2025 Emmy Awards Nominations Be Announced? How To Watch

about 1 hour ago

Yes, That Fire-Induced Tornado In The Viral Video Is Real

Yes, That Fire-Induced Tornado In The Viral Video Is Real

about 1 hour ago

How To Watch The 2025 MLB Home Run Derby

How To Watch The 2025 MLB Home Run Derby

about 1 hour ago

Will Trump's Threat Of 'Severe' Tariffs On Russia Make Putin Reach Peace Deal With Ukraine?

Will Trump's Threat Of 'Severe' Tariffs On Russia Make Putin Reach Peace Deal With Ukraine?

about 1 hour ago

Heat pump makers are ready for a rush: Will customers come?

Heat pump makers are ready for a rush: Will customers come?

about 1 hour ago

Trump Adds 17% Tariff on Tomatoes From Mexico

Trump Adds 17% Tariff on Tomatoes From Mexico

about 1 hour ago

Grants for new electric cars to be reintroduced

Evening Standard

Grants for new electric cars to be reintroduced

about 2 hours ago

Grants for new electric cars to be reintroduced

Grants for new electric cars to be reintroduced

about 2 hours ago

Starbucks orders four-day office return for employees as CEO Brian Niccol keeps remote work perk

Starbucks orders four-day office return for employees as CEO Brian Niccol keeps remote work perk

about 3 hours ago

Get in early: How to find the best crypto presales now

Get in early: How to find the best crypto presales now

about 3 hours ago

Pokémon thief catches them all as he swipes $100K worth of rare cards from Massachusetts shop during break-in

Pokémon thief catches them all as he swipes $100K worth of rare cards from Massachusetts shop during break-in

about 3 hours ago

Premier League club Brentford to sell stake at £400m-plus valuation

Premier League club Brentford to sell stake at £400m-plus valuation

about 3 hours ago

Silver miner Fresnillo takes gains to 150% as price of the precious metal hits a 14-year high

Silver miner Fresnillo takes gains to 150% as price of the precious metal hits a 14-year high

about 3 hours ago

Five best EVs to buy with Labour's new £3,750 Electric Car Grant

Five best EVs to buy with Labour's new £3,750 Electric Car Grant

about 3 hours ago

Record-breaking Bitcoin soars above $120k - up by more than double from a year ago

Record-breaking Bitcoin soars above $120k - up by more than double from a year ago

about 3 hours ago

Saga to help the over-50s save in tie-up with banking giant NatWest

Saga to help the over-50s save in tie-up with banking giant NatWest

about 3 hours ago

One in five Britons splash out on concerts as Oasis spearheads a summer of top live acts

One in five Britons splash out on concerts as Oasis spearheads a summer of top live acts

about 3 hours ago

FTSE eyes 9,000 as UK named trade war winner - but European shares sink after Trump threatens 30% tariffs hit

FTSE eyes 9,000 as UK named trade war winner - but European shares sink after Trump threatens 30% tariffs hit

about 3 hours ago

Boost for AstraZeneca after successful trial of experimental blood pressure drug

Boost for AstraZeneca after successful trial of experimental blood pressure drug

about 3 hours ago

Fightback for Square Mile: Change is happening - but a high tax economy doesn't help, says ALEX BRUMMER

Fightback for Square Mile: Change is happening - but a high tax economy doesn't help, says ALEX BRUMMER

about 3 hours ago

This Democratic Senate candidate says he's made a 60% return from copying the Pelosi family's stock trades

This Democratic Senate candidate says he's made a 60% return from copying the Pelosi family's stock trades

about 3 hours ago

China is the Pentagon's top challenge. Here's what the Army says it's doing about it.

China is the Pentagon's top challenge. Here's what the Army says it's doing about it.

about 3 hours ago

20 times Kate Middleton and Princess Charlotte wore coordinating outfits

20 times Kate Middleton and Princess Charlotte wore coordinating outfits

about 3 hours ago

Trump's plan to dismantle the Department of Education is back on, the Supreme Court says. Here's what that means.

Trump's plan to dismantle the Department of Education is back on, the Supreme Court says. Here's what that means.

about 3 hours ago

Satellite images show Russia building up its secret nuclear bases

Satellite images show Russia building up its secret nuclear bases

about 3 hours ago

Justice Department tells Supreme Court not to toss the sex-trafficking conviction of Ghislaine Maxwell

Justice Department tells Supreme Court not to toss the sex-trafficking conviction of Ghislaine Maxwell

about 3 hours ago

Zuck is building Meta data centers in tents now, part of a mad dash to catch up in AI

Zuck is building Meta data centers in tents now, part of a mad dash to catch up in AI

about 3 hours ago

Cognition will buy AI coding startup Windsurf, which is losing its leadership to Google

Cognition will buy AI coding startup Windsurf, which is losing its leadership to Google

about 3 hours ago

Gen Z doesn't want to say 'hello' when answering the phone. I'm concerned.

Gen Z doesn't want to say 'hello' when answering the phone. I'm concerned.

about 3 hours ago

Trump's Brazil tariffs are 'grotesquely illegal,' says Nobel Prize-winning economist

Trump's Brazil tariffs are 'grotesquely illegal,' says Nobel Prize-winning economist

about 3 hours ago

Why the Federal Reserve's building renovations are attracting the White House's ire

Why the Federal Reserve's building renovations are attracting the White House's ire

about 3 hours ago

Cell Phone Forensics—Proving Distracted Driving In Trucking Accident Cases

Cell Phone Forensics—Proving Distracted Driving In Trucking Accident Cases

about 3 hours ago

Lisa Beats BTS’s Career High As Her New Collaboration Climbs Again

Lisa Beats BTS’s Career High As Her New Collaboration Climbs Again

about 3 hours ago

Supreme Court Approves Trump’s Department Of Education Gutting

Supreme Court Approves Trump’s Department Of Education Gutting

about 3 hours ago

Coffee: The Essential ‘Perk’ Of A Perfect Hotel Or Resort Stay

Coffee: The Essential ‘Perk’ Of A Perfect Hotel Or Resort Stay

about 3 hours ago