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Gen Z running boom sees Adidas sprint to a £1.7bn profit as sales of expensive trainers soar

Gen Z running boom sees Adidas sprint to a £1.7bn profit as sales of expensive trainers soar
Adidas, modeled by US actress Jenna Ortega (pictured), expects to make £1.7bn in 2025, after previously forecasting between £1.5bn to £1.6bn.

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