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How Museums Can Engage a New Generation of Supporters

Mazdak Sanii, co-founder and CEO of Avant Arte, examines how museums can evolve beyond outdated funding models. As traditional revenue sources dry up, Sanii argues that engaging the next generation of patrons and rethinking back-end operations are essential steps toward long-term institutional resilience. Drawing on his experience bridging strategy, culture and commerce, he outlines a path forward that meets today’s financial challenges and tomorrow’s cultural shifts.

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