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New Balance's Marketing Masterclass: How They Killed The 'Dad Shoe' Image

New Balance's Marketing Masterclass: How They Killed The 'Dad Shoe' Image

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.

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