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Newsletter strategies: Insights from The Scotsman, Metro and The i Paper

Newsletter strategies: Insights from The Scotsman, Metro and The i Paper
National World has revealed how it has found a market for paid email newsletters and Metro has shared insights into revamping its newsletter sign-up process. Meanwhile, The i Paper has transformed its newsletter strategy with significant investment and “energy from every department”. All three publishers were speaking at the Publisher Newsletter Summit in London on […]

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