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Nift Is Trying To Improve Customer Loyalty One Gift At A Time

Nift Is Trying To Improve Customer Loyalty One Gift At A Time

Nift, the technology company connecting e-commerce platforms to advertisers and brands to new consumers, has named Saket Mehta to its executive leadership team as chief revenue officer. In a recent conversation, Mehta revealed that American consumers are at a breaking point. Nearly 8 in 10 are bracing for economic uncertainty this holiday season, while drowning in promotional noise, with 63% feeling overwhelmed by shopping-related advertising. This is especially true of Gen Zers and Millennials.

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