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Returns Are the New Revenue: Why Smart Retailers Are Betting on the Boomerang

James Murdock, co-founder of Alchemy and a leader in sustainable tech, makes a compelling case for why returns aren’t a nuisance—they’re an opportunity. With over two decades in global tech and a track record that includes more than nine million refurbished devices, Murdock argues that brands who master the reverse supply chain are outpacing the competition.

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