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Swipe Right for Art: How the New Collectors Are Rewriting the Rules of the Art World

Jennifer Findley, art advisor and founder of the JFiN Collective, explores how a new generation of collectors—many of them women, digital natives and first-time inheritors—are radically reshaping the art world. Drawing on her experience curating focused, legacy-driven collections and advising clients across the primary and secondary markets, Findley unpacks how these values-led buyers are rejecting traditional gatekeeping and building intentional, inclusive collections.

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