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The Business of Bagels: How New York’s Most Iconic Food Fuels a Culinary Economy

Olga González, strategist and CEO of Pietra Communications, examines how New York’s most iconic food—the bagel—has evolved into both a symbol of community and a driver of the city’s culinary economy. González explores the intersection of culture, craft and commerce, revealing how bagel makers are redefining what it means to build a meaningful brand in New York.

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