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The Guardian view on rural China: urbanites contemplate an escape to the country | Editorial

Disenchantment with city life, as well as improved infrastructure nationwide, has made the villages look more attractive“People gone; buildings empty: this is the fact of daily life in the countryside,” lamented the author Liang Hong in her bestselling account China in One Village. It was a grim portrait of her home town – its vitality ebbing as the forces of modern life drained it of young people, polluted its water, exploited its resources and even turned the local school into a pigsty. Its quarter of a million sales reflected not just her distinctive writing, but the familiarity of the story. As urban China prospered with the Communist party’s turn to the market, 350 million villagers migrated to the cities, leaving behind increasingly desolate settlements.Now Beijing is promoting “rural revitalisation”. State media run a steady stream of articles lauding city dwellers who have returned to their home towns to set up cafes or run home-stays. The expansion of transport and telecommunications infrastructure has allowed rural inhabitants to expand their horizons. First came the “Taobao villages”, where at least a 10th of households were using Alibaba’s e-commerce platform. More recently, farmers have taken to livestreaming – selling fruit or flowers direct to urbanites. Continue reading...

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