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The New Patronage: A.I., Algorithms and the Economics of Creativity

Gonçalo Perdigão, entrepreneur, consultant and author of Building Creative Machines, explores how generative A.I. is recoding the economics of creativity. Drawing on his cross-sector experience in strategy, innovation and digital markets, Perdigão argues that platforms, data contracts and regulatory frameworks are emerging as the arbiters of creative power in the age of A.I.

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