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Zara at 50: how the brand rose to the top – and what it’s doing to stay there

As fashion empire hits middle age, it’s cutting costs and closing stores, shifting to larger outlets and new productsIn Arteixo, northern Spain, workers are putting the final touches to a gigantic white box of a building, fixing windows and planting greenery in the new global headquarters of the fashion brand Zara, which turned 50 this year.The site, complete with a private high street where the retailer will test out its latest store concepts, is not far from the small store on the corner of a nondescript street in the centre of nearby La Coruña where, in 1975, Amancio Ortega opened his first fashion store. Continue reading...

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