‘Feels bigger than herself’: the importance of Taylor Swift’s latest victory

World’s most famous pop star has finally bought back rights to her master recordings, a win for her but also a potentially major win for the industryIt goes without saying, but Taylor Swift has scored a lot of victories in the past few years. There was, first and foremost, the blockbuster Eras Tour, which became the bestselling concert tour of all time and a certifiable cultural era in itself. She released the bestselling concert film of all time, with a distribution model that upended the theatrical market. There was yet another album of the year Grammy. She turned the Super Bowl into the ultimate rom-com. Even with mediocre critical reviews, her most recent album, The Tortured Poets Department, set more streaming records than I can count.All of these were beyond impressive, if at times threatening overexposure and annoyingly at odds with her self-styled narrative as an underdog – the emotionally astute lyricist battling against a sliding scale of villains, from careless boys, bitchy girls and heartbreak to gossip, criticism and misogynistic double standards. Often, the targets are petty; I never want to hear a Kim Kardashian reference again. But on Friday, with the announcement that she purchased the master recordings of her first six albums, Swift notched arguably the most significant victory of her career, over the one remaining foe worthy of her stature: the artist-devaluing practices of the music industry. Continue reading...

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