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Gameshows, Cliff Richard and Stalin’s most hated play: the British culture sent behind the iron curtain

A thaw in relations during the Cold War led to some surprising collaborations between the two nations, involving everyone from Laurence Olivier and Rudolf Nureyev to Gilbert and George. As relations ice over again, what can we learn from this artistic detente?One of the biggest TV hits of the 1960s was Double Your Money, a  kind of low-fi precursor to Who Wants to Be a Millionaire?. Its presenter, Hughie Green, was a titan of family entertainment who drew audiences of more than 8 million to the ITV gameshow, in which contestants chose whether to double their prize pot between questions.It was, of course, all about the cash, even if TV-rich in those days involved maximum winnings of £1,000 (about £18,000 in today’s money). The show’s baked-in avarice made the entry in the TV Times for 7pm on 8 November 1966 surprising: “Double Your Money visits Moscow with People to People … the first ever western quiz game in the Soviet Union.” Continue reading...

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