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Music is sadly now a numbers game – Ed Sheeran’s Persian pop experiment proves he’s too big to fail

Music is sadly now a numbers game – Ed Sheeran’s Persian pop experiment proves he’s too big to fail
His adorably beta everyman demeanour has allowed him to duck and dive through styles and genres as culture trends have dictated, argues Mark Beaumont. The success of ‘Azizam’ is merely the latest evidence of a working musician who is too big to fail

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