Billions behind the badge: Neom joins Saudi Arabia’s football revolution

Backed by same force as Newcastle, Neom’s promotion signals era of spending in futuristic city that is yet to existEurope’s biggest clubs may not pay much attention to Saudi Arabia’s second division, but a new and curious force in the international transfer market is emerging from that league. Neom Sports Club (SC) have not only never played a top tier game before but also represent a city that does not yet exist.Neom won promotion to the Saudi Pro League last week and will, from next season, take their place alongside the so-called ‘Big Four’: Al-Hilal and Al-Nassr of Riyadh, and Jeddah giants Al-Ittihad and Al-Ahli. This group, home to Cristiano Ronaldo, Karim Benzema and Riyad Mahrez, are to become the ‘Big Five’. That is because Neom SC belong to the planned futuristic urban area of Neom, backed by the Public Investment Fund behind the aforementioned quartet, as well as Newcastle. Continue reading...

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