‘July BBQ written all over it’: Do US Soccer’s new kits hit the mark?

New home and away kits for the US men’s and women’s national teams are bound to elicit opinions. Here’s what our experts thinkThe primary kit, white with a star print, will be worn only by the US women to start. Dubbed the “Brilliant Kit,” the marketing pitch says it’s a “tribute to the trailblazers who have shaped soccer and inspired generations. Star details are drawn directly from iconic past WNT kits, fused with a modern silhouette to reflect the optimism, leadership, and evolution of the game.” Does the kit accomplish this, to you?I appreciate Nike saying the modern silhouette is reflecting all of those very nice-sounding buzzwords and not just “we put this design on one of our current kit models instead of reproducing shirt sizes from 1999 because no one wants to run around in baggy polyester any more.” Are the star details from past USWNT that are referenced supposed to be the stars they got from winning World Cups? If so, that’s a good flex. Unfortunately, the biggest visual reference this one conjures to me is the ‘94 men’s denim kit (which the women did not wear – the USWNT and USMNT designs didn’t match up until a couple decades later). I like the retro feel of it all and so that look-back-at-the-past direction succeeds. I can do without the rest of the blurb. AS Continue reading...

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