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Wrexham’s success shows that content is now truly king in football

The Welsh club’s third successive promotion was powered by a hit docuseries, not the other way aroundThe filming started before the bid to buy Wrexham from its supporters’ trust was even formalized. Which means that Welcome to Wrexham, the docuseries tracing the stunning rise of a fifth-tier Welsh club under the ownership of a pair of Hollywood celebrities, existed as a show before it was actually a sporting project.It was always content first. Continue reading...

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