Potteries brand is world-class. It must be saved | Letters

Joan Walley on why ceramics remain essential to the national economy, Dave Proudlove on green energy and Josiah Wedgwood’s marketing genius, and Sebastian Lazell on a lack of support from the government’s industrial policyYour editorial raises the question of whether Staffordshire’s potteries can survive (21 September). The answer has got to be “yes”.The real question is: will the government grasp the immensity of the situation we face? It needs to urgently focus its industrial strategy on short-term transitional support for intensive users of energy like the ceramics sector, to help them towards emissions reductions targets. It also needs to work with the industry and local MPs to secure investment in research, design and skills for the long term. Continue reading...

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