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Is there a secret formula for election-winning slogans?

Political strategist Chris Bruni-Lowe claims in a new book that eight words hold the key to electoral success.

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Carney says deadline for new deal with U.S. delayed as Trump threatens 35% tariffs on Canada

Carney says deadline for new deal with U.S. delayed as Trump threatens 35% tariffs on Canada

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DOJ investigating Minnesota hiring practices in latest clash with Walz

DOJ investigating Minnesota hiring practices in latest clash with Walz

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DHS fires back after Mahmoud Khalil targets Trump admin for $20M over detention

DHS fires back after Mahmoud Khalil targets Trump admin for $20M over detention

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'Nothing to stand on': Ex-White House physician slams Biden doctor for silence during House GOP grilling

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DEI-fueled investing is ‘ideological coercion’ of shareholders, Missouri AG warns amid new probe

DEI-fueled investing is ‘ideological coercion’ of shareholders, Missouri AG warns amid new probe

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State Department to axe 1,800 employees

State Department to axe 1,800 employees

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'Sacred Covenant' – How the Paxton divorce rocks the bruising Republican Senate primary in Texas

'Sacred Covenant' – How the Paxton divorce rocks the bruising Republican Senate primary in Texas

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'That ends now:' White House vows removal of illegal immigrants from taxpayer benefits

'That ends now:' White House vows removal of illegal immigrants from taxpayer benefits

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Veteran political reporter reveals what the media missed about Trump's appeal to Americans in 2024

Veteran political reporter reveals what the media missed about Trump's appeal to Americans in 2024

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Reform celebrate more by-election wins taking seats from Labour and Tories

Evening Standard

Reform celebrate more by-election wins taking seats from Labour and Tories

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Badenoch hits out at Macron blaming increased migrant crossings on Brexit

Evening Standard

Badenoch hits out at Macron blaming increased migrant crossings on Brexit

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Downing Street ‘confident’ UK-France migrant return deal complies with law

Evening Standard

Downing Street ‘confident’ UK-France migrant return deal complies with law

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Unite votes to suspend Angela Rayner’s membership over Birmingham bins dispute

Evening Standard

Unite votes to suspend Angela Rayner’s membership over Birmingham bins dispute

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Fact check: Clip about October 7 attack was taken out of context

Evening Standard

Fact check: Clip about October 7 attack was taken out of context

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Parliament’s standards watchdog begins investigation into Rupert Lowe

Evening Standard

Parliament’s standards watchdog begins investigation into Rupert Lowe

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Kemi Badenoch officially opens new arrivals building at London Stansted Airport

Evening Standard

Kemi Badenoch officially opens new arrivals building at London Stansted Airport

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Air con for your home could become part of £7.5k heat-pump grant

Air con for your home could become part of £7.5k heat-pump grant

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Republicans relentlessly use Mamdani as socialist cudgel to bash vulnerable Democrats

Republicans relentlessly use Mamdani as socialist cudgel to bash vulnerable Democrats

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Florida officials reveal criminal backgrounds of migrants held at 'Alligator Alcatraz'

Florida officials reveal criminal backgrounds of migrants held at 'Alligator Alcatraz'

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Democrat John Fetterman declares support for ICE, condemning any calls for abolition as 'outrageous'

Democrat John Fetterman declares support for ICE, condemning any calls for abolition as 'outrageous'

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Biden cover-up probe heats up as another ex-White House aide sits down with GOP

Biden cover-up probe heats up as another ex-White House aide sits down with GOP

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Unite votes to suspend Angela Rayner’s membership over Birmingham bins dispute

Evening Standard

Unite votes to suspend Angela Rayner’s membership over Birmingham bins dispute

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Tory defectors ‘were never Conservatives to begin with’, Badenoch claims

Evening Standard

Tory defectors ‘were never Conservatives to begin with’, Badenoch claims

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Downing Street ‘confident’ UK-France migrant returns deal complies with law

Evening Standard

Downing Street ‘confident’ UK-France migrant returns deal complies with law

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Fines and match bans for stadium tailgating to become law by Euro 2028 – MP

Evening Standard

Fines and match bans for stadium tailgating to become law by Euro 2028 – MP

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Mansions, income or inheritance? Reeves’s options for a wealth tax

Mansions, income or inheritance? Reeves’s options for a wealth tax

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Unite suspends Angela Rayner over Birmingham bin strike

Unite suspends Angela Rayner over Birmingham bin strike

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Angela Rayner suspended by Unite in union backlash over long-running bin strike

Angela Rayner suspended by Unite in union backlash over long-running bin strike

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Canadians are cool to Carney government forcing through 'national interest' projects unilaterally: poll

Canadians are cool to Carney government forcing through 'national interest' projects unilaterally: poll

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Government launches crackdown on ‘misleading’ private parking firms

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Government launches crackdown on ‘misleading’ private parking firms

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Cash Isa limits set to be left untouched at next week’s Mansion House speech

Evening Standard

Cash Isa limits set to be left untouched at next week’s Mansion House speech

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Angela Rayner has Unite union membership suspended over Birmingham bin strike

Evening Standard

Angela Rayner has Unite union membership suspended over Birmingham bin strike

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The RCMP's Stetson is 'iconic' Canadiana. It's also made in America

The RCMP's Stetson is 'iconic' Canadiana. It's also made in America

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Canadians drastically downgrade climate as a priority, poll finds, as economic concerns escalate

Canadians drastically downgrade climate as a priority, poll finds, as economic concerns escalate

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Montreal drug trafficker who says he's addicted to crime to be released from prison next month

Montreal drug trafficker who says he's addicted to crime to be released from prison next month

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Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

Keir’s small boats plan won’t deter ANYONE – hapless French will let them loose to do it again, immigration boss slams

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France migrant return scheme numbers ‘not fixed’, says Home Secretary

Evening Standard

France migrant return scheme numbers ‘not fixed’, says Home Secretary

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Vote system change for electing London mayor 'good news for Labour but makes victory harder for Tories and Reform'

Evening Standard

Vote system change for electing London mayor 'good news for Labour but makes victory harder for Tories and Reform'

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More migrant small boats head to UK hours after Starmer and Macron agree one-in-one-out deal

Evening Standard

More migrant small boats head to UK hours after Starmer and Macron agree one-in-one-out deal

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'Blitz' promised to crack down on illegal migrants in new deal with France

Evening Standard

'Blitz' promised to crack down on illegal migrants in new deal with France

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'Ticking tax timebomb' warning as UK economy shrinks 0.1% in May in fresh blow to Rachel Reeves

Evening Standard

'Ticking tax timebomb' warning as UK economy shrinks 0.1% in May in fresh blow to Rachel Reeves

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UK has 'not fixed numbers yet' on migrant returns to France, Home Sec reveals

UK has 'not fixed numbers yet' on migrant returns to France, Home Sec reveals

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GPs won't write sicknotes to sign you off work under new rules

GPs won't write sicknotes to sign you off work under new rules

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Starmer and Macron plead for patience in an impatient world

Starmer and Macron plead for patience in an impatient world

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Zonal pricing 'uncertainty' would have hit Scotland worst in UK, says Labour energy minister

Zonal pricing 'uncertainty' would have hit Scotland worst in UK, says Labour energy minister

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Govt to announce new scheme as it ramps up AI adoption with backing from Meta

Govt to announce new scheme as it ramps up AI adoption with backing from Meta

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Donald Trump takes another swipe at Canada with alarming new threat

Donald Trump takes another swipe at Canada with alarming new threat

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Professor Robert Winston who was on This Morning QUITS his latest connection

Professor Robert Winston who was on This Morning QUITS his latest connection

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Donald Trump's MAGA hats burned in protest as President faces backlash from own supporters

Donald Trump's MAGA hats burned in protest as President faces backlash from own supporters

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State Department to begin mass layoffs of about 1,800 employees in coming days

State Department to begin mass layoffs of about 1,800 employees in coming days

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White House again defends success of B-2 raid on Iran amid new report some uranium survived

White House again defends success of B-2 raid on Iran amid new report some uranium survived

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'Big tent party': DNC chair shrugs off Mamdani's refusal to condemn 'globalize the intifada' slogan

'Big tent party': DNC chair shrugs off Mamdani's refusal to condemn 'globalize the intifada' slogan

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Doctors told to refer people to job coaches or the gym, not write sick notes

Evening Standard

Doctors told to refer people to job coaches or the gym, not write sick notes

about 13 hours ago

Donald Trump branded 'condescending' after bizarre remarks to Liberia’s President

Donald Trump branded 'condescending' after bizarre remarks to Liberia’s President

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Digital ID cards would help to deter migrants from heading to UK, Harriet Harman says

Digital ID cards would help to deter migrants from heading to UK, Harriet Harman says

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Federal judge extends arguments in Abrego Garcia case, slams ICE witness who 'knew nothing'

Federal judge extends arguments in Abrego Garcia case, slams ICE witness who 'knew nothing'

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Texas Border Patrol shooter details remain scant as violence against ICE, CBP agents surges

Texas Border Patrol shooter details remain scant as violence against ICE, CBP agents surges

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Tim Walz blasted for costing Minnesota taxpayers $430K in legal prep ahead of Hill hearing

Tim Walz blasted for costing Minnesota taxpayers $430K in legal prep ahead of Hill hearing

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RAF’s most advanced jet a ‘disappointing return’ on £11 billion cost, NAO says

Evening Standard

RAF’s most advanced jet a ‘disappointing return’ on £11 billion cost, NAO says

about 17 hours ago

Crackdown on illegal working promised alongside migrant return deal with France

Evening Standard

Crackdown on illegal working promised alongside migrant return deal with France

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