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A.I., Copyright and the Case That Could Shape Creative Ownership Standards

Brandon Bauman, a top Hollywood dealmaker and chief strategy officer at Loti AI, examines the landmark lawsuit filed by Disney and NBCUniversal against Midjourney, unpacking why this case isn’t just a flashpoint over A.I. tools, but a critical test of how well existing copyright law can protect creative work in the A.I. age. Drawing from his deep expertise in IP and First Amendment law, Bauman argues that the future of innovation depends on building the technical and collaborative infrastructure needed to enforce creative rights at scale.

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