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Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his expertise in olfactory neuroscience and A.I.-driven fragrance design, Wiltschko explains how intentional scent can transform ordinary customer experiences into lasting emotional connections and that controlling a brand’s olfactory identity is a critical lever for loyalty, memory and long-term growth.

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