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Delta Air Lines is using AI to set the maximum price you’re willing to pay

Delta Air Lines is using AI to set the maximum price you’re willing to pay

Delta Air Lines is leaning into dynamic ticket pricing that uses artificial intelligence to individually determine the highest fee you’d willingly pay for flights, according to comments Fortune spotted in the company’s latest earnings call. Following a limited test of the technology last year, Delta is planning to shift away from static ticket prices entirely […]

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