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Oreo-maker Mondelez will use AI for TV ads next year

Oreo-maker Mondelez will use AI for TV ads next year
Snacking giant Mondelez is using generative AI to slash marketing costs and is preparing to release AI-generated TV ads next year, a senior executive told Reuters. Jon Halvorson, Mondelez’s global senior vice president of consumer experience, said the company has spent more than $40 million on an AI video tool that can halve production costs. […]

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