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The Cost of Automating Authenticity: A.I.’s Limits in Social Media

Jon-Stephen Stansel, an award-winning social media strategist and author of The 10 Principles of Effective Social Media Marketing, examines the growing tension between automation and authenticity in social media marketing. Stansel argues that while A.I. can accelerate content production, it can’t replicate human creativity, taste or connection. He makes the case for a hybrid future, where A.I. serves as a co-pilot, not a replacement, for skilled social media professionals.

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