The Next AI Frontier? The Trades Quietly Ditching Google And Yelp

Plumbers, HVAC technicians, cleaners, electricians, and general contractors—who collectively support over 10 million jobs in the U.S., according to the Bureau of Labor Statistics—are increasingly turning away from legacy lead-generation platforms like Google Ads, Yelp, and Angi. Their frustrations are no longer anecdotal. Across Reddit threads, industry forums, and small business associations, the message is clear: The traditional online advertising ecosystem no longer works for service providers on the ground.

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