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Why VCs Are Betting On “Low-Tox” Consumer Brands

Why VCs Are Betting On “Low-Tox” Consumer Brands
The venture capital world is witnessing a profound transformation as investors pivot toward "low-tox" companies—brands built around non-toxic formulations across beauty, personal care, home products, fashion, and wellness. This movement represents more than consumer preference; it's a fundamental restructuring of how consumer goods are conceived, manufactured, and scaled.

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