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Zohran Mamdani won because he knew when to be online — and when not to

Zohran Mamdani owes his win as New York City mayor substantially to his internet presence. Mamdani - as numerous writers have outlined - is good on social video. He picked a message, stuck to it, and adapted that platform to snappy soundbites across multiple mediums. But Mamdani's best trait as an online communicator wasn't knowing […]

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