Cracker Barrel returning to "Old Timer" logo after MAGA backlash

Cracker Barrel is dropping its new logo and returning to the "Old Timer" design after criticism from some customers, including MAGA figures who decried the switch as a "woke" gesture.Why it matters: The Lebanon, Tennessee-based chain's announcement came hours after President Trump weighed in on the corporate culture-war clash and called on Cracker Barrel to "go back to the old logo, admit a mistake based on customer response."Driving the news: "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company said in an online statement."Our new logo is going away and our 'old timer' will remain."Zoom out: Shares in the restaurant chain initially fell after the logo change backlash began. The stock rose 7% after-hours Tuesday following the company's announcement that it's returning to the old logo.What they're saying: Trump congratulated Cracker Barrel on Tuesday evening for changing the logo back to the original."All of your fans very much appreciate it. Good luck into the future," Trump said on Truth Social. "Make lots of money and, most importantly, make your customers happy again!"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new...Posted by Cracker Barrel Old Country Store on Tuesday, August 26, 2025Go deeper: Cracker Barrel vows to keep "heritage at the heart" after MAGA outrageEditor's note: This article has been updated with comment from President Trump.

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