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‘Reinvention is the secret ingredient’: food brands harness 90s nostalgia with retro revamps

Millennial childhood staples such as Walkers and Nik Naks introduce new flavours amid pressure for brands to stay relevantNostalgia for the 1990s might have reached its peak with Oasis back on tour this summer, but several of Britain’s best-known brands are also trying to make a comeback, reinventing themselves with new flavours, packaging or names.Walkers, Nik Naks and Bacardi Breezer are among some of the brands that are adapting to try to stand out in the food and drink market. Continue reading...

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