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How Next became cool: From drab workwear to trendy It brands, this is exactly how the retailer revived its fortunes - and the nine styles you must buy this season

How Next became cool: From drab workwear to trendy It brands, this is exactly how the retailer revived its fortunes - and the nine styles you must buy this season
The UK retailer has long held a reputation for dressing the oldest and youngest in society, which is why it might come as a surprise that millennials are now flocking to stores.

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