Reform UK MP Condemned For Claiming There Are Not Enough White People In TV Adverts

Sarah Pochin with Reform leader Nigel Farage and fellow MP Lee Anderson.A Reform UK MP has been condemned after she claimed there are not enough white people in TV adverts.Sarah Pochin said it “drives me mad when I see adverts full of black people, full of Asian people”.The Runcorn MP said she blamed “the woke liberati that goes on inside the arty-farty world”.Labour have called on Nigel Farage to condemn his party colleague over her remarks.Pochin was appearing on Talk TV when a called called Stuart rang in to ask whether Reform would “look at the representations of the demographics of TV and public advertising”.He said: “We’re getting to the point where adverts don’t represent what this country looks like and the positive demonisation of white people, just portrayed as criminals or inadequate.” Pochin said: “I think Stuart’s absolutely right. It drives me mad when I see adverts full of black people, full of Asian people, full of people who are anything other than white.”When presenter Peter Cardwell asked her what was wrong with that, the Reform MP replied: “Well it doesn’t reflect our society and I feel that your average white person, your average white family, not represented any more in TV advertising.”Cardwell then pointed out that there are “lots of white people on television”, but Pochin hit back: “We’re talking about adverts and how many times do you look at a TV advert and you think ’there’s not a single white person on it.“It’s something that’s happened because, I believe, of the woke liberati that goes on inside the arty-farty world.“When it comes to northern towns like Runcorn, that I represent, it’s just not representative of the rest of the country. It might be fine inside the M25, but it’s definitely not representative of the rest of the country. People notice and people will switch off.”Sarah Pochin MP: “It drives me mad seeing adverts full of black and Asian people.”Caller Stuart in London asks the Reform MP if her party will do anything about the 'representation of demographics in TV adverts'.@petercardwell | @SarahForRuncornpic.twitter.com/RivnW1tusj— Talk (@TalkTV) October 25, 2025Labour chair Anna Turley said: “It’s astonishing that a senior Reform MP is spending her time counting the numbers of people with a different skin colour to her on TV adverts. “Defining British people by the colour of their skin is completely unacceptable and shows once again that Reform are more interested in dividing our country than uniting it.“Nigel Farage needs to condemn this now, and urgently clarify whether Sarah Pochin’s views on race are welcome in his party.”Related...BBC Question Time Audience Laugh At Nadine Dorries As She Struggles To Explain Reform Immigration PlanBlow For Nigel Farage As Reform UK Fail To Win Key By-ElectionAnalysis: Caerphilly By-Election Result Shows How Nigel Farage Could Be Reform's Achilles Heel

Comments

Breaking news

British tourist killed in plunge from Canary Islands hotel balcony ‘after railing broke’

Metro

British tourist, 56, is killed in fall from Canary Islands hotel balcony 'after railing broke' - with fellow holiday-maker, 54, left critically injured

about 3 hours ago

Dailymail

CIA tried to recruit Winston Churchill to broadcast Cold War propaganda into the Soviet Union

about 3 hours ago

Dailymail

Hero cops flip car to save baby pinned underneath following horror crash

about 3 hours ago

Dailymail

'I'm Madeline - and this is what I have to say to Lily Allen': Read world exclusive reveal of mum who had affair with star's husband David Harbour, how it started and how she feels about THOSE texts being exposed

about 3 hours ago

Dailymail

Family pays tribute to 'loving' father, 26, killed in car park attack - as murder probe police arrest three

about 3 hours ago

Dailymail

Grooming gang victims who quit inquiry hit back at joint letter sent by Sir Keir Starmer - accusing him of 'making a mockery' of survivors

about 3 hours ago

Dailymail

June Lockhart dead at 100: Hollywood icon who starred in Lassie and Lost in Space passes away

about 3 hours ago

Dailymail

'My name's been dragged through the mud,' claims Loose Women star Kaye Adams as she breaks silence over BBC bullying probe

about 3 hours ago

Jet skier, 41, dies after getting into trouble in sea off Brighton beach

Dailymail

Revealed: Cyclists are jumping red lights, mounting pavements and putting pedestrians at risk at London's busiest accident hotspots

about 3 hours ago

Connolly declared president of Ireland after landslide win

BBC News

Comments

Similar News

Reform UK MP says seeing adverts 'full of Black people' drives her 'mad'

Reform MP says sorry after backlash when she complained about adverts 'full of black people, full of Asian people'

While other councils take them down... Reform-led authority is spending thousands of pounds to PUT UP British flags

Reform-led council slammed over plan to spend £75,000 on flags

Gerwyn Price gutted after Nigel Farage Reform lose Caerphilly by-election

Gerwyn Price becomes first darts star to back Reform: Welshman urges fans to vote for Nigel Farage's party at Caerphilly by-election, but is left disappointed

Analysis: Caerphilly By-Election Result Shows How Nigel Farage Could Be Reform's Achilles Heel

BBC Question Time Audience Laugh At Nadine Dorries As She Struggles To Explain Reform Immigration Plan

Plaid Cymru defeats Reform in Caerphilly by-election

Blow For Nigel Farage As Reform UK Fail To Win Key By-Election

Keir Starmer humiliated as Reform surge hands key seat to Welsh nationalists

With Farage absent, Reform candidate looked neglected and dejected at Caerphilly count

Nigel Farage's Reform UK is dealt crushing blow at Caerphilly by-election

Could Reform's hopes of a famous victory in Caerphilly be dashed by a rival political party?

‘Little more than photocalls’: What has Reform’s Doge team done since it was set up?

King and Pope pray together in historic first since Reformation 500 years ago

Business guru Deborah Meaden says 'it's not all about Reform v Labour' as Green Party membership surges

Reform could make massive Welsh breakthrough TODAY as Labour faces collapse in Caerphilly Senedd by-election after controlling area for a CENTURY

Nigel Farage's Reform slammed after MP refuses to rule out secret Gibraltar asylum plot

Saudi Arabia Reforms Slave-Like 'Kafala' System for Migrant Workers

Breaking news

British tourist killed in plunge from Canary Islands hotel balcony ‘after railing broke’

Hunter Biden believes Donald Trump is hiding something by not releasing Epstein files

One injured and suspect arrested in Texas library shooting

Teen headed for homecoming dance killed when young relative accidentally fires a gun

Nebraska teacher and her boyfriend accused of trafficking one of her students

Streeting’s historic comparison leads to speculation over Starmer’s future as PM

Nato member’s main airport shuts again after Belarusian balloons disrupt airspace

Photos from Ivory Coast’s presidential election as 83-year-old incumbent seeks fourth term

Trump says he is hitting Canada with extra 10% tariff over ‘fraudulent’ Reagan ad

Tourist dies in Lanzarote after plunging 20ft when 'hotel railing gave way'

Missing woman may have travelled over 120-miles away from her Ayr home

British Airways pulls Louis Theroux podcast funding over Bob Vylan interview

Truth behind Man Utd interest in Jobe Bellingham move as transfer alternative emerges

Prison staff 'told Epping attacker to get on train' after accidental release

National Lottery Lotto draw chaos as stream hit by technical glitch

Liverpool slump to yet another defeat as Brentford deliver fresh title blow - 5 talking points

Major update in hunt for missing sex offender released by mistake as new pictures issued

Woman left with 'knife wound' scar on neck after routine dental procedure

WES STREETING: 'It’s morally unjust that the wealthy get better healthcare because they can afford to pay'

'Loving' dad, 26, killed in car park horror attack as three arrested in murder probe

NHS waiting lists slashed by 206,000 as private sector brought in to help

Fernando Alonso hand gesture toward Lewis Hamilton caught on camera at Mexico GP

World's biggest-ever seizure of fake weight loss jabs made in UK factory

Louvre ‘moves’ most precious jewels to Bank of France after heist

Trump not ‘wasting time’ with Putin unless Ukraine ceasefire is likely

Photos from the world's largest cat show, as 1,000 felines and their fans gather in Romania

Family tribute to ‘bright young star’ after woman, 23, found dead - as man charged with murder

Trump slams Canadian anti-tariff ad that invoked Ronald Reagan as ‘possibly AI’

Judge rules immigration detention of Chicago man with daughter battling cancer is illegal

FBI indicts dozens of people in Philadelphia on drug charges

Young woman lay dead in flat for a YEAR as police find body in bed

First snowman of the season built in Scotland as Arctic blast brings winter joy

Mum addresses 'monster' who raped, tortured and killed schoolgirl

John Swinney 'happy to meet' family of Sheku Bayoh who died in police custody

Trump says he is '100% open' to meeting Kim Jong Un during Asia trip

A landslide victory in a lacklustre election that wounds the Irish government

Gary Neville gives Man Utd dressing room verdict on Ruben Amorim after 'month of reckoning'

Brit tourist, 56, dies and another critical after falling 20ft when 'railing of hotel gives way'

Dad dies of grief after daughter, 12, 'raped, tortured and beheaded by woman'

Bruno Fernandes delivers another Man Utd statement and again proves Ed Woodward right

Bruno Fernandes' Man Utd exit plan in doubt as secret release clause details come to light

Oscar Piastri 'problems' are obvious at Mexico GP as Max Verstappen gets fresh chance

Matheus Cunha's unwanted run ends as £200m Man Utd call ends Brighton hoodoo - 5 talking points

Arsenal spark major injury worry for Crystal Palace as fans uncover surprise hint

British tourist, 56, is killed in fall from Canary Islands hotel balcony 'after railing broke' - with fellow holiday-maker, 54, left critically injured

CIA tried to recruit Winston Churchill to broadcast Cold War propaganda into the Soviet Union

Hero cops flip car to save baby pinned underneath following horror crash

'I'm Madeline - and this is what I have to say to Lily Allen': Read world exclusive reveal of mum who had affair with star's husband David Harbour, how it started and how she feels about THOSE texts being exposed

Family pays tribute to 'loving' father, 26, killed in car park attack - as murder probe police arrest three

Grooming gang victims who quit inquiry hit back at joint letter sent by Sir Keir Starmer - accusing him of 'making a mockery' of survivors

June Lockhart dead at 100: Hollywood icon who starred in Lassie and Lost in Space passes away

'My name's been dragged through the mud,' claims Loose Women star Kaye Adams as she breaks silence over BBC bullying probe

Jet skier, 41, dies after getting into trouble in sea off Brighton beach

You're nicked! Retailers use 'Most Wanted' app to snareshoplifters who keep stealing

Harrowing scenes as 'migrant mob' goes on the rampage in Moscow streets wielding iron bars and shovels

Revealed: Cyclists are jumping red lights, mounting pavements and putting pedestrians at risk at London's busiest accident hotspots

Connolly declared president of Ireland after landslide win