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Can South by Southwest’s London debut recreate Austin’s star-making power?

Organisers say SXSW London will be launchpad for global superstars, but event faces competition from capital’s crowded creative sceneSouth by Southwest London could become a launchpad for “music’s global superstars of the future”, according to the organisers of the event, which starts its inaugural edition on Monday.SXSW London’s director of programming, Katy Arnander, and the event’s managing director, Randel Bryan said that despite huge competition in the capital, the event, which has been billed as “Olympics of the mind” and is known as SXSW, could become a star-maker. Continue reading...

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