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Online ‘guru girlies’ promise a better life, but is it too good to be true? | Zandile Powell

Level up and access your feminine energy, say these influencers to young women. This is self-delusion, not self-improvementAbout two years ago, a self-professed “goddess coach” called Jaelyn posted an eight hour-long “sleep affirmation” video which, according to many a satisfied viewer, has worked wonders for them. In a somewhat sultry, meditative voice she repeats mantras and welcomes her listeners to attract “the kind of men and people who will always treat you like a goddess”.The video, boldly titled Attract Men Who Spend Money, Provide and Love You! is one of many in a genre of content that is booming on YouTube and social media. I call them “guru girlies”, and they are proving a force to be reckoned with. In their rather austere imparting of wisdom, guru girlies have become many young women’s go-to guide for all manner of modern conundrums. Continue reading...

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