Gen Alpha Seem To Be Bringing This Millennial Slang Word Back

Cher Lloyd in 2012Anyone who can explain the link between a tape cassette and a pen will likely be a little confused by Gen Alpha slang like “skibidi,” “sigma”, and “six-seven”. But for Millennials, it seems there may be some respite – yep, those born between roughly 1981-1996 are now old enough to see their slang recycled by the younger generations. At least that’s according to Anna Pyshna, a spokesperson for language-learning marketplace Preply. “Each generation adapts old terms to fit their culture. What looks new is often a rebranding of something familiar,” she said. “Swag” seems to be making a comebackSpeaking to HuffPost UK, Pyshna said: “According to Google search data, this year, for the first time since 2022, search interest in ‘swag’ surpassed that of ‘rizz’, and last month it was 221% more popular.”The word, which was described by NPR as hip-hop’s “word of the year” in 2011, was everywhere in the early 2010s, when Millennials were in their teens and early 20s (I feel obliged to mention Cher Lloyd’s 2010 X-Factor audition at this point, too). “The spike in ‘swag’ isn’t so much about people using it in daily conversations just yet, but more about online curiosity,” Pyshna said.It’s not the first repackaging of older sland, the expert noticed. She said, ”‘Swag’, the ultimate 2010s style word, is today’s ‘aura.’ And online provocation, once called ‘trolling,’ is now simply ‘rage-baiting.’“While Gen Alpha’s slang may look unfamiliar, it’s not a different language... So the next time you stumble across ‘aura’, ‘rage-baiting’, or ‘SYBAU’, don’t feel old. Chances are, you already know exactly what it means because you’ve likely said it before in your own way.” Why might kids be using “swag” more often?“What’s interesting is that it seems to be riding on the popularity of ’rizz,’” the expert told us.“Both words orbit around charisma, confidence, and charm; so as ‘rizz’ dominates Gen Z [and Gen Alpha] slang, it makes sense that people would rediscover its older cousin, ‘swag’.” 2010s nostalgia for a Girls-esque, Millennial youth appears to be rising among Gen Z and even older members of Gen Alpha. This, Pyshna says, could be behind the uptick in interest. “For many, ‘swag’ instantly brings back memories of the early 2010s, like Cher Lloyd’s Swagger Jagger,” she wrote. “So even if this trend is still stuck in the search bar more than in real life, it shows how younger audiences are mixing retro slang with current vibes to create their own language culture.”Related...WTF Is Aura Farming? Gen Alpha Slang ExplainedDon't PMO – How Much Gen Alpha Slang Do You Know?What Does 'Huzz' Mean? Gen Z And Alpha Slang Explained

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